Google AdWords Advertisers Can Now Bid For Phone Calls In Search Ads

Google has announced the ability for advertisers to bid for phone calls, in addition to bidding for clicks, for Google search ads on computers and tablets. Currently, only advertisers maximum CPC bid for phone calls factor into ad rank. With bid-for-calls, these bids can also factor into ad rank as well. Higher ranked ads surface higher in search results, and can therefore generate more phone calls (and clicks, too).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/mfhOokaTEzc/

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